Elements of an Environmental Advocacy Campaign

ELEMENTS OF AN ENVIRONMENTAL ADVOCACY CAMPAIGN

by Antonio C. Antonio

November 17, 2014

An environmental advocacy, like any other goal and objective, must have a functional plan.  This campaign plan can be likened to a management plan with the following elements:

·         An outline that would highlight the project’s objectives and goals;

·         A list of tasks and actions to achieve the goals and objectives;

·         Descriptions of the specific roles and time commitments of participants involved in the project;

·         Procedures to recruit and train participants;

·         Procedures to acquire and maintain equipment;

·         A timeline for various stages of the project to measure accomplishment;

·         A process to handle possible project modifications and re-calibration of plans;

·         Contingency measures to deal with unforeseen changes in the overall plan;

·         Consideration of the project’s broader impacts; and,

·         Consideration for expansion.

These are the vital elements of an environmental advocacy campaign.

Just my little thoughts…

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